LikeSo App PR Campaign

LikeSo is a mobile application that is meant to be used as a tool to help you improve your speech by lessening and ultimately eliminating the use of filler words and poor speech habits. In my PR Campaigns class, LikeSo asked us to create a campaign that would help them better connect to specific target markets. My group chose to target college students and women in STEM-related occupational fields — two audiences that LikeSo expressed interest in reaching.

Below is the final campaign proposal for our “There When You Need It” campaign, including an appendix of our research materials and deliverables for the client.

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