This marketing plan for Rumors Boutique is one of the first campaigns I created at UNC. In my BUSI 406: Principles of Marketing class, we were tasked with choosing a local business that could use a revamped marketing plan and working with the owners and management to create and propose a plan that would result in higher brand recognition and ultimately higher sales.
Rumors Boutique is a vintage clothing store with three locations (VA, NC, and FL) that sells new and used clothing. Our goal was to create a plan that reached a broader customer base and resonated well within the community. By implementing this plan, Rumors could continue expanding not only in their current communities, but also new cities.