In MEJO 477: New Media Technology and Its Impact on Ad, PR and Marketing, the class was tasked with completely rebranding the UNC Outdoor Education Center. The rebrand included providing our client with advertising, PR and marketing materials, comprising of press releases, social media material, event and marketing plans, budgeting plans and a new OEC website.
The semester-long project concluded with a presentation to the director of the OEC and a representative for the UNC campus recreation marketing team. Our presentation was formatted on this OEC Rebrand Campaign Website.
Below you can find samples of the presentation website. Please click on the above link to review it in full!